PinnedBar ZukermaninWix UXUX tradeoffs: generalization or personalization?Dilemmas we faced while designing experiences for Wix’s broad range of eCommerce usersSep 28, 20221Sep 28, 20221
Bar ZukermaninUX CollectiveWriter in tech? Here is why you should run A/B testsThe role of the writer in tech has evolved. Today, writers are expected to be more than just excellent writers who can whip up witty, cool…Sep 20, 2021Sep 20, 2021
Bar ZukermanBuild a Well-Oiled Content A/B Testing Machine in 6 StepsThe Content Department at Natural Intelligence runs a robust A/B testing program. With well over 1,500 tests under our belt, we’re happy…Jan 6, 20211Jan 6, 20211
Bar ZukermanThe Secret Sauce to Money-Making Landing Page VisualsThey say you only have a few seconds to engage users, which is why a user’s first glance at your landing page is crucial. It’s easy to say…Apr 26, 2020Apr 26, 2020
Bar Zukerman5 Tips for PPC Ad Copy That Stands OutBy Bar Zukerman & Elad IferganJul 7, 2019Jul 7, 2019
Bar ZukermanA Song of Ice, Fire, and Viral Campaigns — How to Succeed in Marketing Even If You’re Not ‘Game of…The premier of the 8th and last season of Game of Thrones is right around the corner (April 14th, 2019, but who’s counting!?), which means…Mar 18, 2019Mar 18, 2019
Bar ZukermanHit the Content Jackpot with These 3 TipsBy Bar Zukerman Thursday, February 7, 2019Feb 7, 2019Feb 7, 2019
