5 Tips for PPC Ad Copy That Stands Out

By Bar Zukerman & Elad Ifergan

No matter what web page you’re promoting, chances are you’re playing in an incredibly saturated field where standing out from the crowd is a daily challenge.

At Natural Intelligence, we run comparison sites across dozens of industries, and PPC ads are an integral part of how we promote them. Just how integral? Natural Intelligence is a top 50 Google Advertiser spending more than $150M annually.

In marketing jargon, our target audience could be described as “high-intent users with…

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