The Content Department at Natural Intelligence runs a robust A/B testing program. With well over 1,500 tests under our belt, we’re happy to share some of the practices that help us maintain an impressive success rate. If you’re interested in making a real business impact through content A/B tests, follow…

They say you only have a few seconds to engage users, which is why a user’s first glance at your landing page is crucial. It’s easy to say what turns users away from a page — slow loading time, intrusive ads, content overload. But is there a secret sauce to…

The premier of the 8th and last season of Game of Thrones is right around the corner (April 14th, 2019, but who’s counting!?), which means it is a perfect time to reflect on some of HBO’s craziest, most creative (and expensive!) marketing campaigns. Is there a lesson for marketers here…

By Bar Zukerman Thursday, February 7, 2019 Content marketing generated 3 times more leads than paid search advertising in 2017, and more and more marketers are taking notice, delegating larger chunks of their budgets to their content strategies. According to a 2018 HubSpot report, marketers understand that content is more…