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Bar Zukerman
Bar Zukerman

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Wix UX

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UX tradeoffs: generalization or personalization?

Dilemmas we faced while designing experiences for Wix’s broad range of eCommerce users — Wix just launched its eCommerce platform at the first-ever Wix developer conference, Wix DevCon 2022, in NYC. …

UX

7 min read

UX tradeoffs: generalization or personalization?
UX tradeoffs: generalization or personalization?
UX

7 min read


Published in

UX Collective

·Updated Sep 20, 2021

Writer in Tech? 7 Reasons You Should Run A/B Tests

The role of the writer in tech has evolved. Today, writers are expected to be more than just excellent writers who can whip up witty, cool, or professional text. They must utilize their craft in a way that aligns, advances, and achieves the company’s strategic business goals. They receive briefs…

Content

6 min read

Writer in tech? Here is why you should run A/B tests
Writer in tech? Here is why you should run A/B tests
Content

6 min read


Jan 6, 2021

6 Steps for Building a Well-Oiled Content A/B Testing Machine

The Content Department at Natural Intelligence runs a robust A/B testing program. With well over 1,500 tests under our belt, we’re happy to share some of the practices that help us maintain an impressive success rate. If you’re interested in making a real business impact through content A/B tests, follow…

Content Optimization

4 min read

Build a Well-Oiled Content A/B Testing Machine in 6 Steps
Build a Well-Oiled Content A/B Testing Machine in 6 Steps
Content Optimization

4 min read


Apr 26, 2020

The Secret Sauce to Money-Making Landing Page Visuals

They say you only have a few seconds to engage users, which is why a user’s first glance at your landing page is crucial. It’s easy to say what turns users away from a page — slow loading time, intrusive ads, content overload. …

A B Testing

6 min read

The Secret Sauce to Money-Making Landing Page Visuals
The Secret Sauce to Money-Making Landing Page Visuals
A B Testing

6 min read


Jul 7, 2019

5 Tips for PPC Ad Copy That Stands Out

By Bar Zukerman & Elad Ifergan No matter what web page you’re promoting, chances are you’re playing in an incredibly saturated field where standing out from the crowd is a daily challenge. At Natural Intelligence, we run comparison sites across dozens of industries, and PPC ads are an integral part…

Marketing

6 min read

5 Tips for PPC Ad Copy That Stands Out
5 Tips for PPC Ad Copy That Stands Out
Marketing

6 min read


Mar 18, 2019

A Song of Ice, Fire, and Viral Campaigns — How to Succeed in Marketing Even If You’re Not ‘Game of Thrones’

The premier of the 8th and last season of Game of Thrones is right around the corner (April 14th, 2019, but who’s counting!?), which means it is a perfect time to reflect on some of HBO’s craziest, most creative (and expensive!) marketing campaigns. Is there a lesson for marketers here…

Game Of Thrones

6 min read

A Song of Ice, Fire, and Viral Campaigns — How to Succeed in Marketing Even If You’re Not ‘Game of…
A Song of Ice, Fire, and Viral Campaigns — How to Succeed in Marketing Even If You’re Not ‘Game of…
Game Of Thrones

6 min read


Feb 7, 2019

Hit the Content Jackpot with These 3 Tips

By Bar Zukerman Thursday, February 7, 2019 Content marketing generated 3 times more leads than paid search advertising in 2017, and more and more marketers are taking notice, delegating larger chunks of their budgets to their content strategies. …

Content Marketing

5 min read

Hit the Content Jackpot with These 3 Tips
Hit the Content Jackpot with These 3 Tips
Content Marketing

5 min read

Bar Zukerman

Bar Zukerman

22 Followers

UX Writing Team Lead — Wix.com

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