The role of the writer in tech has evolved. Today, writers are expected to be more than just excellent writers who can whip up witty, cool, or professional text. They must utilize their craft in a way that aligns, advances, and achieves the company’s strategic business goals. They receive briefs…

The Content Department at Natural Intelligence runs a robust A/B testing program. With well over 1,500 tests under our belt, we’re happy to share some of the practices that help us maintain an impressive success rate. If you’re interested in making a real business impact through content A/B tests, follow…

They say you only have a few seconds to engage users, which is why a user’s first glance at your landing page is crucial. It’s easy to say what turns users away from a page — slow loading time, intrusive ads, content overload. …

By Bar Zukerman & Elad Ifergan No matter what web page you’re promoting, chances are you’re playing in an incredibly saturated field where standing out from the crowd is a daily challenge. At Natural Intelligence, we run comparison sites across dozens of industries, and PPC ads are an integral part…

The premier of the 8th and last season of Game of Thrones is right around the corner (April 14th, 2019, but who’s counting!?), which means it is a perfect time to reflect on some of HBO’s craziest, most creative (and expensive!) marketing campaigns. Is there a lesson for marketers here…

By Bar Zukerman Thursday, February 7, 2019 Content marketing generated 3 times more leads than paid search advertising in 2017, and more and more marketers are taking notice, delegating larger chunks of their budgets to their content strategies. …