PinnedBar ZukermaninWix UXUX tradeoffs: generalization or personalization?Dilemmas we faced while designing experiences for Wix’s broad range of eCommerce users7 min read·Sep 28, 2022--1--1
Bar ZukermaninUX CollectiveWriter in tech? Here is why you should run A/B testsThe role of the writer in tech has evolved. Today, writers are expected to be more than just excellent writers who can whip up witty, cool…6 min read·Sep 20, 2021----
Bar ZukermanBuild a Well-Oiled Content A/B Testing Machine in 6 StepsThe Content Department at Natural Intelligence runs a robust A/B testing program. With well over 1,500 tests under our belt, we’re happy…4 min read·Jan 6, 2021--1--1
Bar ZukermanThe Secret Sauce to Money-Making Landing Page VisualsThey say you only have a few seconds to engage users, which is why a user’s first glance at your landing page is crucial. It’s easy to say…6 min read·Apr 26, 2020----
Bar Zukerman5 Tips for PPC Ad Copy That Stands OutBy Bar Zukerman & Elad Ifergan6 min read·Jul 7, 2019----
Bar ZukermanA Song of Ice, Fire, and Viral Campaigns — How to Succeed in Marketing Even If You’re Not ‘Game of…The premier of the 8th and last season of Game of Thrones is right around the corner (April 14th, 2019, but who’s counting!?), which means…6 min read·Mar 18, 2019----
Bar ZukermanHit the Content Jackpot with These 3 TipsBy Bar Zukerman Thursday, February 7, 20195 min read·Feb 7, 2019----